Powerful Features for Email Marketing Success

Email Sending & Delivery

Our core email delivery engine is built for reliability and performance at any scale.

Bulk Email Campaigns

Send millions of emails with confidence using our intelligent queue-based system:

• Smart Rate Limiting: Automatically controls sending speed to protect your sender reputation and avoid overwhelming recipient servers
• Automatic Retry Logic: Failed sends are automatically retried with exponential backoff to maximize deliverability
• Queue Management: Manage multiple campaigns simultaneously with priority-based processing
• Throttling Controls: Set custom sending limits per hour, day, or campaign to maintain ISP relationships
• Batch Processing: Efficiently handle large lists with optimized chunking algorithms

Single Email Sending

Perfect for transactional messages, personalized communications, and one-off campaigns:

• Rich HTML Editor: Visual editor with drag-and-drop components for easy email creation
• Attachments Support: Attach PDFs, images, and documents directly to your emails
• Real-time Delivery Status: Track when your email is sent, delivered, and opened
• Reply-to Management: Configure custom reply-to addresses for better engagement tracking
• Custom Headers: Add custom SMTP headers for advanced integration scenarios

Template System

Create professional, branded email templates with our flexible template builder:

• Visual Template Builder: Drag-and-drop interface with pre-built components and layouts
• Custom Variables: Use dynamic placeholders for personalization (e.g., {{name}}, {{company}})
• Responsive Design: Templates automatically adapt to desktop, tablet, and mobile devices
• Template Library: Access hundreds of professionally designed templates
• Version Control: Save and manage multiple versions of your templates
• Import/Export: Download templates as HTML or share with your team

Multi-SMTP Support

Connect multiple SMTP accounts for redundancy, load balancing, and improved deliverability:

• Unlimited SMTP Accounts: Add as many SMTP servers as needed
• Automatic Failover: Seamlessly switches to backup SMTP when primary fails
• Load Balancing: Distribute sending across multiple SMTP servers evenly
• Provider Integration: Native support for Gmail, Outlook, SendGrid, Mailgun, Amazon SES, and more
• Custom SMTP: Configure any standard SMTP server with full flexibility
• SMTP Testing: Test connections and credentials before sending

Analytics & Reporting

Make data-driven decisions with comprehensive analytics and real-time reporting.

Campaign Metrics

Track every aspect of your email performance:

• Open Rates: See who opens your emails and at what times
• Click-Through Rates (CTR): Measure engagement with your content and calls-to-action
• Conversion Tracking: Track revenue, sign-ups, downloads, and custom conversions
• Bounce Analysis: Separate hard bounces from soft bounces with detailed diagnostics
• Unsubscribe Rates: Monitor opt-out trends to improve content quality
• Spam Complaints: Track complaint rates and maintain sender reputation

Advanced Reporting

Dive deeper into your data with sophisticated reporting tools:

• Custom Date Ranges: Analyze performance over any time period
• Segmentation Reports: Compare performance across different audience segments
• Trend Analysis: Identify patterns and optimize send times
• Export to CSV/PDF: Share detailed reports with stakeholders
• Scheduled Reports: Automatic email delivery of performance summaries
• Real-time Dashboards: Live updates on active campaigns

Email Tracking

Understand recipient behavior with detailed tracking:

• Open Tracking: Know exactly when and where your emails are opened
• Click Tracking: Track every link click with geolocation data
• Device Analytics: See which devices and clients your subscribers use
• Engagement Scoring: Identify your most engaged subscribers automatically
• Heat Maps: Visual representation of email engagement zones

Automation & Scheduling

Automate your email marketing to save time and increase engagement with your audience.

Scheduled Campaigns

Plan your emails in advance for optimal timing:

• Flexible Scheduling: Set specific dates and times for campaign launch
• Timezone Support: Automatically adjust for different time zones
• Recurring Campaigns: Set up daily, weekly, or monthly automated sends
• Send Time Optimization: Automatically send at best-performing times
• Queue Management: Manage and modify scheduled campaigns before sending

Trigger-based Automation

Respond to subscriber behavior automatically:

• Welcome Series: Automatically send onboarding emails to new subscribers
• Re-engagement Campaigns: Win back inactive subscribers with targeted sequences
• Birthday Campaigns: Send personalized offers on special dates
• Event Triggers: Automatically send emails based on user actions

A/B Testing

Optimize your campaigns with built-in testing capabilities:

• Subject Line Testing: Test different subject lines to improve open rates
• Content Testing: Compare different email designs and copy variations
• Send Time Testing: Find the optimal time to reach your audience
• Automatic Winner Selection: Send the best-performing version to the remaining audience

List Management & Segmentation

Organize and manage your subscribers efficiently for better targeting and results.

List Management

Comprehensive tools to manage your email lists:

• Import/Export: Import contacts from CSV files or integrate with CRMs
• Duplicate Detection: Automatically identify and handle duplicate entries
• List Hygiene: Clean inactive subscribers to maintain deliverability
• Custom Fields: Store additional subscriber data for personalization
• Tag Management: Organize subscribers with flexible tagging system
• Bulk Actions: Update or delete multiple subscribers at once

Segmentation

Target the right people with the right messages:

• Demographic Segmentation: Segment by age, location, company, and more
• Behavioral Segmentation: Target based on opens, clicks, purchases, and engagement
• Custom Segments: Create complex segments with multiple conditions
• Dynamic Lists: Automatically update segments based on subscriber behavior
• Segment Performance: Track and compare segment engagement rates

Compliance Tools

Stay compliant with email marketing regulations:

• Unsubscribe Management: Easy opt-out options with preference centers
• Consent Tracking: Record when and how subscribers joined your list
• Suppression Lists: Manage blacklisted emails automatically
• GDPR Compliance: Tools to meet European data protection requirements
• CAN-SPAM Compliance: Include required footer information automatically

Security & Compliance

Enterprise-grade security to protect your data and maintain regulatory compliance.

Data Security

Your data is protected with industry-leading security measures:

• Encryption at Rest: All data encrypted using AES-256 encryption
• SSL/TLS Encryption: Secure connections for all data in transit
• Secure Credential Storage: SMTP passwords encrypted and never visible
• Role-Based Access Control: Granular permissions for team members
• Activity Logging: Audit trails for all actions and changes
• IP Whitelisting: Restrict access to specific IP addresses

Deliverability

Maintain excellent sender reputation with built-in tools:

• SPF/DKIM/DMARC: Automated setup for email authentication protocols
• Reputation Monitoring: Track sender score and blacklist status
• Spam Filter Testing: Test emails against major spam filters
• Bounce Handling: Automatic categorization of hard and soft bounces
• List Hygiene Tools: Identify and remove risky email addresses

Compliance Features

Tools to help you comply with global regulations:

• GDPR Compliance: Data export, deletion, and consent management tools
• CAN-SPAM: Automatic compliance with US email marketing laws
• CASL Compliance: Tools for Canadian anti-spam legislation
• Double Opt-in: Verify email addresses before adding to lists
• Privacy Policy Links: Automatic inclusion of required links

Learn more in our Blog and see our Privacy Policy.

Team & Collaboration

Collaborate effectively with your team using role-based access and sharing features.

User Management

• Multi-user Accounts: Add unlimited team members to your account
• Role-based Permissions: Admin, editor, viewer, and custom roles
• Granular Access Control: Control who can send, edit, view, or manage settings
• Activity Monitoring: Track what team members are doing
• SSO Integration: Single sign-on with popular identity providers

Collaboration Features

• Template Sharing: Share email templates across your organization
• Campaign Comments: Leave feedback on campaigns and templates
• Shared SMTP Accounts: Team-wide access to configured SMTP servers
• Campaign Approval Workflows: Require review before sending
• Brand Guidelines: Enforce company branding across all campaigns